Talk about your brand
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Trademark
Trademarks, as defined by the USPTO, protect words, names, symbols, sounds, or colors that distinguish goods and services. A trademark can be renewed in perpetuity as long as it is associated with the same goods and services.
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Copyright
Copyright protects the rights of authorship of literary, artistic, and musical works that have been tangibly expressed (i.e., written). A US copyright may be sold or transferred as long as the transfer is in writing and signed by the party relinquishing ownership